Writing & Content Creation with AI

Complete course, currently in quality review before public opening.

Estimated duration

9–10 hours · Learn at your own pace

Estimate calculated from the content (reading and exercises), not measured with learners: modules ≈ 6 h 45 min, assessment ≈ 5 min, final project ≈ 3 h.

Level

Beginner

Prerequisites

• No technical prerequisites: being able to use a browser is enough.
• Being ready to reread and correct: AI suggests, you decide.

Required tools

• A recent browser: exercises are checked in the course pages.
• A free ChatGPT or Claude account to reproduce the demonstrations.
• Optional: DeepL to compare translations.

External costs

The course is entirely free: modules, exercises, quizzes, resources and final project. The assistants' free plans are enough, within their usage limits. No API key is requested and the Academy sends nothing to these services.

Syllabus

1. 1

   Module 1 — Preparing your content strategy with AI

   Turn a vague idea into a usable content brief: objective, audience, value proposition, brand voice, then have an assistant challenge the brief.

   ≈ 1 h 10 min · 4 activities

2. 2

   Module 2 — Writing persuasive copy with AI

   Use AIDA and PAS, write headlines and calls to action, argue through benefits and spot unverified claims, without producing generic text.

   ≈ 1 h 05 min · 4 activities

3. 3

   Module 3 — Creating a complete sales page with AI

   Build the content of a ready-to-integrate landing page block by block: hero, value, benefits, authentic proof, objections, FAQ, pricing and call to action.

   ≈ 1 h 15 min · 5 activities

4. 4

   Module 4 — Translating and adapting your content into other languages

   Understand the difference between translating and localising, use ChatGPT, Claude and optionally DeepL, keep a brand glossary and organise human review.

   ≈ 1 h · 4 activities

5. 5

   Module 5 — Creating multichannel content with AI

   Adapt one message to LinkedIn, Instagram, a newsletter and a Short or Reel, with an editorial calendar and smart reuse, without copy-pasting.

   ≈ 1 h 10 min · 4 activities

6. 6

   Module 6 — Checking, improving and publishing your content

   Go from an AI draft to publishable content: check facts, remove hallucinations, recover a voice, do SEO without excess, test and measure.

   ≈ 1 h 05 min · 4 activities

7. ★

   Final project: launching a product's communication with AI

   A multichannel mini launch campaign, reusable outside the course: brand brief, value proposition, structured sales page, three posts, launch email, short video script, version adapted into the other language and quality-control checklist.

   ≈ 3 h · Assessment rubric

Progress summary → · Glossary →

Downloadable resources

• Editorial brief templateeditorial-brief-template.md

  The sheet to fill in before any writing, with the prompts from module 1.

• Copywriting prompt librarycopywriting-prompt-library.md

  Headlines, AIDA, PAS, risky claims and targeted rewriting, to copy and adapt.

• Complete sales page structuresales-page-structure.md

  The eight blocks to fill in, the visitor's questions and the prompts from module 3.

• FR/EN glossary and localisation checklistfr-en-glossary-and-localisation-checklist.md

  A glossary to complete, a checklist and the translation prompts from module 4.

• Mini editorial calendar and prompt templatesmini-calendar-and-multichannel-prompts.md

  A one-week calendar to fill in and the LinkedIn, Instagram, newsletter and short video prompts.

• Pre-publication quality checklistpre-publication-quality-checklist.md

  Facts, voice, readability, SEO, translation, test and measurement: repeat for every publication.

• Final project case file (fictitious)canal-couriers-case-file.md

  The 8 items on Canal Couriers and Canal Express: the project's only source of facts.

• Project self-assessment gridproject-self-assessment-grid.md

  The criteria for each deliverable, to tick yourself. This is not a certification.

• Final project rubricwriting-final-project-rubric.md

  The five criteria, their levels and the pass rule, identical to the online assessment.

Content verified on 30 October 2026

Practical training provided by Cloud Tech Innovation. It awards no diploma or recognised certification; the summary only records the exercises passed and the assessed project.